T H E L I N E N C H A P T E R
Textures of linen. Tones of the desert. Crafted for the modern man.
Materials: Our debut collection is an ode to the purity of 100% organic linen — a fabric that breathes, endures, and grows softer with every wear.
Colour Palette: A palette of neutrals — greige, beige, off-white, and cream — draws out the raw beauty of linen, allowing its texture and character to take centre stage.
Mix-match-create: Versatility defines the collection — each piece is thoughtfully designed to pair seamlessly with another, allowing the wearer to mix, match, and create their own unique expression of style.
K A N T H A E M B R O I D E R Y
“A refined juxtaposition — the delicate rhythm of Kantha set against the raw masculinity of pure linen.”
Kantha is one of India’s oldest embroidery traditions, originating in Bengal and distinguished by its delicate running stitches. Once used to repurpose old fabrics, it now adds depth, texture, and timeless artistry to modern design.
Through The Linen Chapter we aim to reimagine this heritage craft for men’s clothing, by combining pure linen with the subtle artistry of Kantha.